A Social Focus
Unifying Spirits was conceived after the onset of the COVID-19 pandemic. Social distancing, curfews, and bar & restaurant shutdowns took a toll on the mental health of nearby friends and family – a sentiment which was soon reflected by the nation as a whole. Faced with news of a rise in alcohol use and decline in contact with friends, we decided to create a socially-focused alcoholic beverage company centered on responsible drinking. We want to provide people with fun yet safe atmospheres where No One Drinks Alone, and seek to do so by curating a portfolio of unique, great-tasting beverages that inspire gathering and conversation among friends.
Our Original Brand: Cocktail Caviar
What better way is there to start a unique portfolio than to find a unique brand? Brothers Steven and Jay Hollenkamp created Cocktail Caviar in 2015 after falling in love with boba tea. Though they originally intended to merge traditional tapioca pearls with alcohol, the two found more success creating alcoholic popping boba. After finding a company willing to give them a chance at mass-production, Cocktail Caviar became immediately popular, winning the WSWA Brand Battle Award in 2016 and becoming Total Wine & More’s top-selling Ready-To-Drink beverage in 2017-19.
With nothing else like it on the market, Unifying Spirits found Cocktail Caviar to be a perfect starting point for its goal of offering socially inspirational beverages. We took over production in August of 2021 and are excited to continue exploring its potential alongside our other brands.
You and US
As a socially-focused company, we would be nothing without you. Our goal is to make your gatherings stand out from the crowd. We don’t want you to have to give your guests the same basic light beers or mundane mixed drinks they get everywhere else – we want you to give them a built-in conversation starter in liquid form. We don’t want you to miss out on the fun because you spent the entire party preparing drinks – we want to help you make quick & easy recipes or create your own great-tasting beverages with our unique-but-versatile ingredients.
We love seeing how you make your gatherings unique and ensure that No One Drinks Alone, so please tag US on social media for the chance to be featured on our live feed. Thank you for trusting US to help you get your party started. As always, once you do, please enjoy responsibly.
Create a masterpiece you can’t stop talking about? Share it with US for the chance to have it added to one of our monthly Collaborative Recipe Books.
No One Drinks Alone